Past
I spent the first 34 years of my life in Russia, where my professional path took some exciting turns. I started in marketing and advertising, but my curiosity led me to explore the world of User Research and eventually specialize in Customer Experience. I found it fascinating to understand what makes people tick and how they interact with products.
While I was busy shaping customer journeys, I also picked up some hobbies—learning Japanese, playing the piano, and training my Westie dog. To this day, I’m still not sure which of these was the most challenging. (Hint: It’s probably the dog.)












I also had the privilege of being part of a volunteer organization that traveled across Russia, visiting orphanages. We helped with necessities, but more importantly, we spent time with the kids, conducted workshops, and created fun learning experiences. Those moments of connection were truly priceless.
Profession
Throughout my career, I’ve helped more than 30 companies—big, medium, and small businesses—improve their customer experience. I’ve conducted a gazillion research studies (scientifically speaking) and worked on interfaces for all kinds of devices.
And of course, working with people means plenty of unexpected, funny moments. Like the time, about ten years ago, when I was conducting research for a major Russian bank that would later redefine ATMs in the country. A participant, clearly impressed with my attentive listening skills, decided to ask me out on a date—while an entire product team watched the live-streamed session from the next room. Let’s just say I handed him his reimbursement and bolted out of there, red-faced!
Or the time I was running an interview for PayPal, and the participant showed up with a baby. The session had to go on, so I found myself sitting under the table, silently entertaining the little one with sticky notes and markers. If that’s not peak creativity, I don’t know what is!
I’ve also been fortunate to work on some fantastic products, including Planner 5D (interior design software), Okko (on-demand streaming service), and Sendcloud (shipping automation platform). Each project brought new challenges and learnings, but one thing remained the same—people’s experience matters, no matter what the product is.
Big move
In 2023, life took an exciting turn when I got a job in the Netherlands and moved with my dog.

Present
Now, I live in a charming little village called Reusel, tucked between Eindhoven and Belgium, with my partner. My hobbies? Well, let’s just say they evolved...

These days, I’m enjoying nature, taking long walks with my dog (who loves making friends with farm animals), and exploring museums—luckily, the Netherlands has plenty of those!










What’s Next? Rentman!
In February 2025, I’ll be joining Rentman as a Customer Journey Manager. My mission? To help teams create a seamless and enjoyable experience for our customers by ensuring alignment and focus on what truly matters.
Some people say that B2B products aren’t as exciting as B2C ones. I disagree. B2B products are the backbone of people’s work lives—they use them all day, every day, to make a living. The challenge is: how do we make this experience enjoyable when we’re not Netflix? That’s the puzzle I can’t wait to solve!

P.S.
I will give the final word to Steve Jobs to share a message on customer experience.
Let's connect!
That’s all from me—thanks for reading! If you ever want to chat, feel free to reach out or connect with me on LinkedIn. Looking forward to the journey ahead!​​