My projects
All the projects that I've ever done are protected by NDA, so the deliverables are not shown.
Understanding the segment
Home renovation app
Goal: understand the needs of a particular user segment
My role: User Researcher
Methods: in-depth interviews, online-survey, desk research, JTBD
Deliverables: detailed description of the segment, it's jobs and behaviours, CJM and recommendations.
Impact: the research results helped the product team to define the strategy and develop an MVP of a product tailored for this segment as well as create a backlog for future development.
Duration: 30 days
First session. Increasing conversion
Home renovation app
Goal: understand how people make a decision about choosing this type of software; identify any issues that might reduce conversion
My role: User Researcher
Methods: user interviews with new users
Deliverables: report with listing of the things that are important for users during decision making process and detailed description of the issues prioritised
Impact: 21 issues were discovered (9 of them of high severity). From the research results the team was able to understand which parts of the user journey should be improved to increase the conversion rate
Duration: 1,5 weeks
Interface for call centre operators
Telecom
Goal: understand how operator's interface could be improved to increase the call processing speed and reduce mistakes
My role: User Researcher, Project Manager
Methods: contextual inquiry
Deliverables: report with detailed description of the operator's work, their needs and recommendations on the interface
impact: the company received a ready to use new structure of the operator's knowledge base with easy to use navigation and the main interface that increases call processing speed thus saving company's money
Duration: 1,5 months (including drawing out of the new interface)
Identifying user segments
Home renovation app
Goal: define primary and secondary segments of the users, their patterns, barriers and requirements.
My role: User Researcher
Methods in-depth interviews, online-survey
Deliverables: detailed description of the segments and their behaviours, CJM and recommendations.
Impact: the company was able to define the strategy for targeting each user segment and developing the product according to key segments requirements.
Duration: 22 days
